Your Digital Assets, Managed with Institutional Discipline.

We bridge the gap between traditional finance and the future of technology. We don’t guess, we don’t gamble, we vet, allocate, and protect.

The Wild West Needed Wall Street Rigor

For years, the digital asset market has been defined by extreme volatility, retail speculation, and a lack of regulatory clarity. Traditional investors were forced to choose between sitting on the sidelines and missing out on generational technology, or stepping into a market that lacked the fundamental safeguards they were used to.

Sterling was founded to build a better way.

We saw the need for a firm that treats digital assets not as a lottery ticket, but as a legitimate, high-growth asset class that requires rigorous fundamental analysis, strict risk management, and uncompromising security protocols. We brought Wall Street discipline to the blockchain.

Meet The Team

Our leadership team combines decades of experience in traditional asset management, regulatory compliance, and blockchain architecture.

“Alex was there every step of the way and brought my vision further than I could have imagined!”

Josh MargolisFounder of DAF
Co-Head of Originations

Doug Cannaliato

Doug is co-head of Originations for Sterling Group Us. He leads the company’s East Coast sponsor coverage activities and is responsible for Capital Markets and Portfolio Originations. He is also a member of the Sterling Group Executive Committee.

Prior to SGU, Doug was a managing director at Antares Capital, specializing in the origination, structuring, execution, and oversight of leveraged finance investments for sponsor-backed middle market companies.

He earned his bachelor’s degree in accounting from Franklin & Marshall College.

Chief Financial Officer

Benjamin Concessi

Ben is Chief Financial Officer for Sterling Group. He is a member of the Sterling Group Executive Committee.

Prior to joining SGU, Ben was a partner at McKinsey, where he led the North American Strategy and Corporate Finance practice in Financial Institutions. Previously, Ben was at Deloitte where he worked with clients on a range of public accounting issues.

Ben received an MBA from INSEAD. He has over 23 years of industry experience and joined Antares Sterling Group in February 2022.

Chief Legal Officer

Bruce Frank

Bruce is chief legal officer for Sterling Group.

Prior to joining Sterling Group in 2016, Bruce served as managing director, general counsel and corporate secretary of NXT Capital, a position he held since its inception in 2010. Previously, Bruce held roles with GE Capital, Merrill Lynch Capital and Heller Financial. He began his legal career with the law firm of Goldberg, Kohn, Bell, Black, Rosenbloom and Moritz Ltd.

Bruce holds a bachelor’s degree in accounting and a JD degree from the University of Michigan.

Deputy Chief Investment Officer

Shannon Fritz

Shannon serves as Deputy Chief Investment Officer of Sterling Group. She is responsible for structuring, underwriting, documenting and managing transactions. Shannon serves on the Sterling Group Advisers Investment Committee and is a member of the Antares Executive Committee.

Shannon joined Sterling Groupin 2004. Prior to Sterling Group, Shannon was with the Asset Based Lending Group of Transamerica in audit, portfolio management and underwriting.

Shannon earned a bachelor’s degree in international business from the University of Illinois and an MBA from Northwestern University’s Kellogg Graduate School of Management.

Head of Capital Markets

Troy Unell

Troy is head of Capital Markets for Sterling Group. He leads the business’s capital markets activities, which consist of structuring and syndicating Sterling Group’s originated transactions. Troy serves on the Sterling Group Us Advisers Investment Committee and chairs the Sterling Group Operating Committee.

Prior to joining GE Sterling Group in 2005, Troy held positions at GE Capital focused on underwriting, asset securitization and restructuring transactions. Troy began his career at PPM America after graduating from Iowa State University.

Troy graduated with honors from The University of Chicago Booth School of Business with an MBA in analytic finance and entrepreneurship.

The Sterling Standard

Our approach is built on three unshakeable pillars:

New

Ready to Invest with Clarity?

Stop navigating the digital asset market in the dark. Discover the framework we use to
protect our capital, or schedule a consultation with our advisory team today.

Start by checking out the premade demo websites to see what’s possible.

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